After more than 38 years of professional photography, when I think of the students I taught, the assistants I hired, and some of the clients I worked with, many don’t focus on the images.

It starts with the teaching of photography, whether online or in schools. Their approach is based on a misunderstanding.

They think learning how to do photography is about acquiring the right equipment and learning how to use it. Gear and technique.

I think that’s totally wrong. And I’m trying to change that.

It’s not about the tools, but about what you do with them. It’s about the images you make.

And I believe that following this wrong path will keep you from ever excelling in the practice of photography, whether you engage in it as an amateur or as a pro.

Of course, there have been many great photographers who did not fall for this fallacy. And there are shooters today who follow the right approach.

That approach focuses on creating interesting images from ideas rather than by merely manipulating a camera. When you get good at photographic image-making, you actually think about the camera itself only rarely.

There are so many ideas to guide your image-making. And I’ll show you how to find them and how to develop them. The result will be personal images you can be proud of, distinctive, worthwhile images, not generic snapshots.

GREAT PHOTOGRAPHY STARTS WITH GREAT IDEAS